SEM Training


Learn to get traffic on website with Mind Bird Solutions SEM Training. Search Engine Marketing (SEM ) is process of generating traffic to a website by paid advertising on search engines and other websites. This is often called as Pay Per Click Advertising (PPC). One of the Search Marketing Courses, Advanced Search Advertising teaches search engine advertising (PPC) and auction media. On Google using Google Ad words, Yahoo Search Marketing and many more search platforms. In Google Adwords we have choice to target audience as per geography, language, website, time and devices according to strategy of advertiser. Mind Bird Solutions provides sem training according to the current requirement of IT industry. 



Introduction to SEM and Adwords
  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords compared to other Networks
Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords
Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
Ad groups and Keywords
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms
  • Columns Customization
  • Alerts Setting
  • Filters
Ads Format and Ad Guidelines
  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis
Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • CPC Bidding and CPM Bidding
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • Setting a Video Campaign
  • Setting a Video Campaign
  • Audience Tab
Conversion Tracking
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
Website Optimizer
  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing
Reports and Improving Conversions
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
Multi User Access
  • User Access Levels
  • My Client Centre (MCC)
SEM Training provided by Real time SEM Analyst of our company, has more than 4 years of domain experience.
  • We will provide real time project training with code explanation and implementation.
  • Our training modules are completely designed according to current IT market.
  • After completion of 75% of course, student will go through Major Project Training, Live Project Training, Interview Preparation and Recruitment process in IT Industry.
  • Student will go through the training of HTML, CSS and Dreamweaver as a complimentary package before starting of SEO.
  • We offer regular, fast track and weekend training in Android Training course.
  • Study material is provided with the course which consist of concepts, examples and real time examples.
To find out how Mind Bird Solutions' SEM training program and expertise, contact Mind Bird Solutions today.

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